I have to say that branding will always remain near and dear to my heart and I had a ton of fun coming up with a concept for the Style Purrpetrator name and logo.
I have cats. They are Siberians. They are big and fluffy and mischievous in ways you only see cleverly crafted in the ‘Simon the cat’ cartoons. The perpetration of mischief had to find a way into the name and well style I believe is self-explanatory. Hence the name, Style PURR.Petrator!
The Siberian being one of what I consider a more challenging coat types to groom, the idea was to show a little finesse with a sultry long haired kitten in a classic claw foot tub.
Being a transplanted Marylander, purple and gold came to logo organically.
I was fortunate enough to be introduced to a terrific team of graphic artists in South Carolina and their artist’s rendering of the concept was purrfection, so to speak.